Sometimes Advertisers Design Ads in Which the Visual Portion Is

question 81

True/False

Sometimes advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information presented because they think the use of an unexpected visual image will grab consumers' attention and get them to engage in more effortful or elaborative processing.

---

Definitions:

Economic Factors

The external financial conditions and trends that influence a business's operations, such as inflation, employment levels, economic growth, and exchange rates.

Used Car Dealership

A business that specializes in selling pre-owned vehicles to consumers.

Lower Income Children

Children from families with income levels significantly below the national median, potentially facing financial hardship and limited access to resources.

Central America

A geographical region in the Americas bounded by Mexico to the north, Colombia to the southeast, the Caribbean Sea to the east, and the Pacific Ocean to the west.