Marketers Can Try to Capitalize on Source Similarity by Hiring

question 20

Multiple Choice

Marketers can try to capitalize on source similarity by hiring:

• A)beautiful models to appear in television ads.
• B)well-known athletes to endorse sporting goods in commercials.
• C)salespeople who have characteristics that match those of their customers.
• D)individuals with liberal arts backgrounds to work as sales representatives for technical products.
• E)actors to portray themselves as ordinary consumers.

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Definitions:

Liter

A metric unit of volume equal to 1,000 cubic centimeters or approximately 0.26 gallons.

Ounce

A unit of weight in the U.S. customary and British imperial systems, equal to 1/16 of a pound.

Milligrams

A metric unit of mass equal to one thousandth of a gram, commonly used to measure small quantities of substances.

Kilograms

A metric unit of mass equal to 1000 grams.