Marketers Typically Select Spokespeople Whose Traits Will Maximize Their Message

question 71

Multiple Choice

Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:

• A)power, image, and knowledge.
• B)credibility, attractiveness, and power.
• C)knowledge, fee, and differentiability.
• D)consistency, credibility, and continuity.
• E)credibility, reputation, and individuality.

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Definitions:

Morally Worthless

A term describing actions or entities that lack moral value or virtue, contributing nothing positive to ethical considerations.

Nazis

The members of the National Socialist German Workers' Party, which was led by Adolf Hitler and ruled Germany from 1933 to 1945, known for initiating World War II and committing numerous atrocities.

Stereotype

A fixed, oversimplified, and often inaccurate idea of the characteristics that typify a person, group, or thing, which can influence attitudes and behaviors towards them.

Cognitive Generalization

The extension of learned behavior or response to situations that are similar, but not identical, to the original learning environment.