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When SeaWorld Entertainment ran an integrated campaign to defend itself against criticism by the animal activist group PETA, it was using __________________ messages.
Common Stock
A type of equity security that represents ownership in a corporation, providing voting rights and the potential for dividend payments.
Par Value
the face value of a bond or stock, as stated by the issuing company, not necessarily its market value.
Convertible Preferred Stock
A type of preferred stock that grants the holder the option to convert the stock into a set number of shares of common stock, usually at any time after a predetermined date.
Common Stock
Common stock represents ownership shares in a corporation, giving holders voting rights and a share in the company's profits through dividends.
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