Which of the Following Source Characteristics Is Likely to Suffer

question 87

Multiple Choice

Which of the following source characteristics is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?

• A)expertise
• B)trustworthiness
• C)physical attractiveness
• D)compliance
• E)internalization

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Definitions:

Assimilating Identity

The process whereby individuals or groups adopt the culture, customs, and identity of another group, often the dominant one, while shedding their original identity.

New Identity

The process of developing or adopting a new sense of self or persona.

Dramatic Bodily Changes

Significant alterations in the body that can occur due to factors like puberty, aging, disease, or lifestyle choices.

Cultural Demands

The expectations or requirements placed on individuals by their society or culture, often influencing behavior, beliefs, and values.