_____ Are Drawings That Show What the Print Ad Will

question 33

Multiple Choice

_____ are drawings that show what the print ad will look like and from which the final artwork will be produced.

• A)Creative briefs
• B)Packshots
• C)Layouts
• D)Art infusions
• E)Product sheets

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Definitions:

Assuming Similarity

Refers to the cognitive bias where one assumes others share the same beliefs and values.

Assuming Differences

The act of presuming that there are inherent distinctions between individuals or groups without evidence, often leading to stereotypes and misunderstandings.

Primacy Effect

Tendency to attend to the first pieces of information observed about another person in order to form an impression.

Halo Effect

Attributing a variety of positive qualities to those you like.