According to the Meaning Transfer Model Developed by Grant McCracken

question 53

Multiple Choice

According to the meaning transfer model developed by Grant McCracken, which of the following statements is true of celebrity endorsers?

• A)Credibility and attractiveness can effectively explain how and why celebrity endorsements work.
• B)Celebrity endorsers bring their meanings and images to an ad and transfer them to the product they are endorsing.
• C)The image that celebrities project to consumers is more important than their ability to attract attention.
• D)Once the first two stages of the model have been implemented, the final stage is simple and easy to achieve.
• E)Celebrities' overexposure in advertisements helps marketers achieve the desired recognition.

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Definitions:

Programmatic Reporting

A method of reporting that involves the use of automated software to generate data reports, often used in digital advertising and marketing.

Donations

Voluntary transfers of assets, including cash, goods, or services to another party without directly receiving something of equal value.

Endowment Contribution

A donation made to an organization with the stipulation that the funds are to be invested and the principal remained intact.

Restricted Fund Method

An accounting principle that mandates funds designated for a specific purpose by a donor must be tracked and reported separately from general funds.