A Two-Sided Message with a Refutational Appeal Is More Effective

question 9

Multiple Choice

A two-sided message with a refutational appeal is more effective than a one-sided message because it

• A)presents only arguments favoring an advertiser's position.
• B)puts the strongest arguments in the middle of an advertising message.
• C)inoculates the target audience against a competitor's counterclaim.
• D)increases the level of counterargument.
• E)is easily understood and accepted by the target audience.

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Definitions:

Erogenous Zones

Areas of the body especially sensitive to sexual stimulation.

Psychosexual Stages

A theory proposed by Freud that child development occurs in five stages (oral, anal, phallic, latency, genital) each associated with pleasure in different parts of the body.

Projective Tests

Psychological assessments that involve presenting individuals with ambiguous stimuli and interpreting their responses based on the projection of their subconscious thoughts and feelings.

Superego

In psychoanalytic theory, the part of the personality that acts as a moral center, imposing ethical standards and societal rules.