Justin Failed to Understand the Message in an Ad for Smithline

question 24

Multiple Choice

Justin failed to understand the message in an ad for Smithline Catering in a daily newspaper as the newspaper print was unclear.With reference to the communication process, the unclear print would constitute

• A)an encoding hazard.
• B)a sourcing block.
• C)negative feedback.
• D)a perceptive block.
• E)noise.

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Definitions:

Demand Curve

A graph demonstrating the relationship between the price of a good or service and the quantity demanded for it at those prices, typically showing a downward slope from left to right.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing and able to purchase at different price levels.

Marginal Cost

The elevation in full costs that come from generating an additional unit of a good or service.

Average Cost

The total cost divided by the number of goods produced, representing the per unit cost of production.