Which of the Following Is True of Marketing Objectives

question 88

Multiple Choice

Which of the following is true of marketing objectives?

• A)The only aim of a firm's marketing objectives revolves around buying the right media at the right price.
• B)They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.
• C)They are stated only in a company's communication plan.
• D)They are statements of what various aspects of the IMC program will accomplish and how a message will be delivered to the target audience.
• E)The only aim of a firm's marketing objective is to communicate information or a selling message about a product or service to the

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Definitions:

Expected Profit Rate

The forecasted return on investment over a specific period, reflecting the potential profitability of a business endeavor.

Profit Rate

The ratio of profits earned to the amount of capital invested over a given period, indicating the efficiency of using capital in production.

Loan Syndicates

Groups of lenders or financial institutions that come together to provide large loans to a single borrower, spreading the risk among them.

Inventory Investment

The change in the stock of unsold goods and materials held by a business over a period of time, affecting the overall investment levels in the economy.