Visual Image Personalities

question 3

Multiple Choice

Visual image personalities

• A)are typically used with complex products that require high involvement.
• B)generally appear in ads for low-involvement products.
• C)require central route processing to be effective.
• D)typically abbreviate the cognitive stage of a consumer decision-making process.
• E)are used when consumers must go through all stages of AIDA before making a purchase.

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Definitions:

Cash Disbursements

Money paid out by a business during a period, including expenses, dividend payments, and investments.

Budgeted Production

The planned level of production output, defined through the budgeting process for a specific period, aiming to meet forecasted demand.

Raw Materials

The initial inputs or primary components used in manufacturing processes to create finished goods.

Production Needs

The specific requirements or quantities of products or materials a company needs to produce within a certain timeframe.