Which of the Following Response Hierarchy Models Depicts Consumers Going

question 76

Multiple Choice

Which of the following response hierarchy models depicts consumers going through the successive stages of awareness, interest, evaluation, trial, and adoption?

• A)the AIDA model
• B)the hierarchy of effects model
• C)the innovation adoption model
• D)the information processing model
• E)the adoption differentiation model

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Definitions:

Perceived Value

The worth or importance a product or service holds in the mind of the consumer, which can influence their decision to purchase.

Marketing Mix

A set of controllable marketing tools—Product, Price, Place, and Promotion—that a company uses to produce a desired response from its target market.

Variety Of Products

A wide range of different items or goods offered by a business to meet various customer needs and preferences.

S.A.V.E. Framework

A marketing model emphasizing Solution, Access, Value, and Education as key components to effectively reach and serve customers.