Which of the Following Is a Limitation of Focus Group

question 48

Multiple Choice

Which of the following is a limitation of focus group studies?

• A)In these studies, strong personalities can often wield undue influence.
• B)These studies cost more than ethnographic research.
• C)These studies are more difficult to administer than ethnographic research.
• D)These studies do not offer the benefits of qualitative research.
• E)In these studies, consumers are observed in their natural environment.

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Definitions:

High-low Method

A technique used in accounting and finance to estimate variable and fixed components of a cost based on the highest and lowest activity levels.

Cost Analysis

The process of assessing the costs involved in carrying out a particular business activity or project.

Variable Expenses

Costs that vary in direct proportion to changes in the level of activity or volume of production.

Fixed Expenses

Obligations that remain constant in total regardless of changes in business activity levels, such as lease payments and salaries.