Which of the Following Is True of Source Derogation

question 21

Multiple Choice

Which of the following is true of source derogation?

• A)They are positive thoughts about the spokesperson in an ad.
• B)They generally lead to a reduction in message acceptance.
• C)They enhance brand recognition.
• D)They are considered to be a useful tool for measuring consumer loyalty.
• E)They are one of the least important types of emotional responses to an ad.

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Definitions:

Months Of Age

Refers to the age of an individual expressed in months, usually used for babies and young toddlers.

First Experience

The initial occurrence or the debut of an individual undergoing a specific event or situation for the first time.

Death

The termination of all vital biological activities that support a living being, signaling life's conclusion.

Grievous Losses

Refers to severe and deep losses that cause profound sorrow and distress.