Which of the Following Is True of Buzz Marketing

question 82

Multiple Choice

Which of the following is true of buzz marketing?

• A)It is an important part of company-generated marketing.
• B)It uses print media as a primary communication channel, especially for high-end luxury goods.
• C)It is considered synonymous with bait-and-switch marketing.
• D)It is a systemized process that encourages people to speak favorably about a product.
• E)It includes radio and television marketing.

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