A Company That Hires a Spokesperson with Whom Its Target

question 124

Multiple Choice

A company that hires a spokesperson with whom its target audience is likely to identify and respond favorably is:

• A)attempting to create cognitive dissonance.
• B)creating a source bolster.
• C)engaging in niche marketing.
• D)creating an ambivalent situation.
• E)enabling counterarguments.

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Definitions:

The Persian Letters

A literary work by Montesquieu presenting a satirical analysis of European society through the fictitious letters of Persian travelers.

Sociologists

Scholars and practitioners who study social behavior, institutions, and structures, aiming to understand how societies function and how individuals interact within them.

Theories

Systematic explanations of phenomena that guide research and understanding by outlining the relationship between variables and predicting outcomes.

Research

A systematic approach of gathering data using an agreed-upon set of methods.