_____ Include Consumers' Reactions to Ad Factors Such as the Creativity

question 47

Multiple Choice

_____ include consumers' reactions to ad factors such as the creativity of an ad, the quality of the visual effects, colors, and voice tones.

• A)Source bolsters
• B)Source derogations
• C)Ad execution-related thoughts
• D)Counterarguments
• E)Ad dissonance thoughts

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Definitions:

Sociology

The scientific study of society, social relationships, social interactions, and culture that surrounds everyday life.

Diverse Society

A community characterized by a variety of different cultural, ethnic, racial, and social backgrounds.

Capitalism

An economic system based on private ownership and the free market, characterized by the pursuit of profit.

Lumpenproletariat

A term coined by Marx to describe the class of outcasts in society, such as the unemployed and criminals, who are not involved in industrial production.