The Elaboration Likelihood Model (ELM) States That There Are Two

question 94

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route.Under the central route to persuasion, a message recipient is viewed as

• A)a pioneer of word-of-mouth advertising campaigns.
• B)a passive participant who relies heavily on imagery processing.
• C)a very involved participant in the communications process.
• D)having low ability to attend to and comprehend a message.
• E)likely to engage in only minor cognitive processing.

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Definitions:

Budgeted Expenditures

The estimated amount of money allocated for specific expenses in a future period as part of a budgeting process.

Budgeted Revenues

Estimated income that an organization forecasts to receive over a certain period according to its budget plan.

Children's Clubhouse

A facility or program designed to provide recreational, educational, or social activities for children in a safe and engaging environment.

Reasonable Assurance

A high level of assurance provided by auditors indicating that financial statements are free from material misstatement, though not a guarantee.