Adidas Has Different Versions of Its Ads That Are Designed

question 30

Multiple Choice

Adidas has different versions of its ads that are designed to appeal to different age groups and different regions of the United States, or _________________, because it found that these segments had different beliefs, values, norms, and patterns of behavior than the larger cultural mainstream.

• A)cultures
• B)social classes
• C)subcultures
• D)motivations
• E)attitudes

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Definitions:

Interpersonal Relations

The connections and interactions between individuals, often examined in the context of social and work environments.

Organizational Policies

The rules, guidelines, and procedures established by an organization to regulate its operations and decision-making processes.

Herzberg's Two-Factor Theory

A motivation theory which suggests that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.

Satisfier Factor

Refers to job factors that increase job satisfaction without necessarily diminishing job dissatisfaction when absent, as proposed by Herzberg in his Two-Factor Theory of motivation.