_____ Are Agencies That Specialize in Offering Services, Such as Database

question 133

Multiple Choice

_____ are agencies that specialize in offering services, such as database management, and the ability to create, produce, and disseminate different types of communications that go straight to target customers.

• A)Digital-interactive agencies
• B)Sales promotion agencies
• C)Direct-marketing agencies
• D)Public relations firms
• E)Creative boutiques

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Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which affects the likelihood of that behavior being repeated.

Latent Learning

A form of learning that occurs without any immediate or obvious reinforcement, only becoming apparent through a subsequent change in behavior.

Observational Learning

Learning that occurs through observing the behaviors of others and the outcomes of those behaviors, without direct experience.

Positive Reinforcers

Stimuli that, when introduced after a behavior, increase the likelihood of that behavior occurring again.