_____ Is a Heuristic in Which Consumers Make a Selection

question 26

Multiple Choice

_____ is a heuristic in which consumers make a selection on the basis of an overall impression or summary evaluation of the various alternatives under consideration.

• A)Affect referral decision rule
• B)Bait-and-switch advertising
• C)Guerilla advertising
• D)The mirror image rule
• E)Cognitive appraisal theory of emotion

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Definitions:

Hypnosis

A trance-like state characterized by heightened focus, concentration, and suggestibility.

Elaborative Rehearsal

A memory technique that involves thinking about the meaning of the information and connecting it to other knowledge the person has, to better retain the information.

Tip-Of-The-Tongue Effect

A cognitive phenomenon where a person cannot fully retrieve a word or name but has a partial recall or feels that retrieval is imminent.

Encoding Failure

The inability to recall specific information because it was not encoded into memory effectively.