As an Outcome of the Alternative Evaluation Stage, the Consumer

question 56

Multiple Choice

As an outcome of the alternative evaluation stage, the consumer develops:

• A)a heuristic tendency toward a particular brand.
• B)a predisposition to buy a certain brand.
• C)brand heuristics.
• D)individual brand recognition.
• E)a post purchase evaluation set.

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Definitions:

Public Affairs

A field focused on building and maintaining relationships between an organization and the public, including handling PR, communication strategies, and community engagement.

Stakeholders

People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.

Chief Business Officer

A top executive responsible for overseeing the commercial strategy and development of a company, ensuring alignment with financial goals and operational capability.

Excellence Theory

General theory of PR that explains characteristics of excellent communications.