Greg Called Marsha on the Telephone to Present Information About

question 44

Multiple Choice

Greg called Marsha on the telephone to present information about a meal plan package his company was offering.Marsha responded unfavorably to his description of the offer, so Greg modified the message.Which characteristic of personal selling did Greg benefit from in this scenario?

• A)the ability to target specific markets
• B)the ability to target specific customer types
• C)autonomy from the advertising or marketing department
• D)the ability to respond to immediate feedback
• E)indirect contact between the buyer and the seller

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