Jorge Realized His Core Target Audience Was Characterized by Common

question 99

Multiple Choice

Jorge realized his core target audience was characterized by common leisure activities (museum visits, polo matches) , shopping patterns (preference for boutiques, designer labels) , and media habits (read , ) . His target audience may be most appropriately characterized by

• A)avoidance reference group.
• B)social class.
• C)motives.
• D)situational influences.
• E)demographics.

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Definitions:

Effect Size

A quantitative measure of the magnitude of a phenomenon or the strength of the relationship between variables in statistical analysis.

SPSS

A widely used software package for statistical analysis in social science research.

One-Sample F-Test

A statistical test used to compare the variance of a sample to a known variance.

Statistical Significance

A statistical measure that helps to determine whether the observed findings are unlikely to have occurred by chance.