A Magazine Advertisement Reads, "Is It Just Forgetfulness or Alzheimer's

question 86

Multiple Choice

A magazine advertisement reads, "Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's, stating its strongest point first to gain reader attention on a subject that most people would rather not consider. The rest of the ad describes a new prescription medicine to treat mild and moderate cases of Alzheimer's. The advertisement uses a _____ to arouse interest.

• A)primacy effect
• B)recency effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof, forming the basis of faiths or customs.

Likert Scales

A psychometric scale commonly used in questionnaires to measure attitudes, typically consisting of a series of statements that respondents may agree or disagree with.

Strongly Agree

An expression used to indicate complete alignment or concurrence with a statement or viewpoint.