The Agency Evaluation Is Often Done on a Subjective, Informal

question 96

True/False

The agency evaluation is often done on a subjective, informal basis, particularly in smaller companies where ad budgets are low.

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Definitions:

Social Capital

Personal social networks populated with people who willingly cooperate, exchange information, and build trusting relationships with each other.

Relational

Pertaining to the way in which two or more concepts, objects, or people are connected; often used within contexts involving interpersonal relationships.

Structural

Pertaining to the physical makeup or framework of objects, buildings, or systems, indicating how parts are organized or constructed.

Cognitive

Pertaining to the mental processes of perception, memory, judgment, and reasoning.