Which of the Following Statements Is True of the Use

question 127

Multiple Choice

Which of the following statements is true of the use of humor in ad campaigns and commercials?

• A)Humorous commercials are always perceived as entertaining.
• B)Humorous commercials distract a receiver from counterarguing against an advertiser's message.
• C)Research evidence proves humor does not wear out as fast as other types of advertising appeals.
• D)Humor is not used in print ads but is only presented through radio and TV commercials.
• E)High-involvement products are better suited for advertising humor than low-involvement products.

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Definitions:

Empowerment

The process of granting individuals the power and resources to take initiative and make decisions, aiming to enhance their efficacy and involvement in organizational tasks.

Delegation

The transfer of authority and responsibility from one person to another for the completion of specific activities or tasks.

Authority and Decision

The power or right to make decisions, and the act of making choices or resolving issues, typically within an organizational context.

Delegation

The process of assigning responsibility and authority to others to carry out specific tasks while maintaining accountability for the outcome.