The Primary Function of Most Media Is To

question 105

Multiple Choice

The primary function of most media is to:

• A)assist the market research organization by conducting market surveys.
• B)coordinate their activities with direct-marketing agencies.
• C)provide information and entertainment to their audience.
• D)prepare the budget for the advertising and promotion process.
• E)compensate ad agencies through a commission system.

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Definitions:

Dependent Variables

In research, the variable that is tested and measured, expected to change as a result of variations in the independent variable(s).

Independent Variables

In research, variables that are manipulated or changed to determine their effect on dependent variables.

Marketing Problems

Challenges or obstacles that businesses face in reaching their target markets, positioning their brand, or effectively promoting their products or services.

Research Methods

Systematic techniques used to plan, conduct, and analyze research to increase understanding of a topic or issue.