Which of the Following Is True of Direct-Response Advertising

question 11

Multiple Choice

Which of the following is true of direct-response advertising?

• A)It encourages consumers to purchase straight from the manufacturer.
• B)It targets wholesalers, retailers, and other members of the supply chain.
• C)It is also known as primary-demand advertising.
• D)It primarily targets professionals such as doctors, lawyers, and engineers.
• E)It does not use the Internet as a means of advertising.

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