Which of the Following Is True of an In-House Advertising

question 35

Multiple Choice

Which of the following is true of an in-house advertising agency?

• A)It avoids top management involvement with the marketing communications function.
• B)It increases advertising and promotion costs.
• C)It provides greater stability.
• D)It provides more objectivity and range of services in comparison to outside agencies.
• E)It offers more access to top creative talent.

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Definitions:

Lack Of Attention

A deficiency in the ability to focus or concentrate on a task or the present moment, often leading to difficulties in learning or completing tasks.

Hyperactivity

Excessive restlessness and overactivity; one of the primary characteristics of attention-deficit/hyperactivity disorder (ADHD). Not to be confused with misbehavior or with high activity levels that are normal during childhood.

Impulsivity

A tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.

Physical Injuries

Harm or damage to the body resulting from external force, accidents, or violence.