Initially, Flash Parcel Service (FPS) Built Its Advertising Campaign Around

question 31

Multiple Choice

Initially, Flash Parcel Service (FPS) built its advertising campaign around the slogan, "Our business quality speaks the language of speed." Back then, the company was trying to make the customers aware of the speed with which it delivers the service. Later, FPS modified its slogan and designed new ads to make customers aware of the different aspects of its delivery such as reliability, cost-efficiency, and punctuality. By moving away from promoting itself as simply a parcel delivery company, FPS has:

• A)used a repositioning strategy.
• B)employed product class positioning.
• C)engaged in positioning with cultural symbols.
• D)adopted an undifferentiated strategy.
• E)employed geographic segmentation.

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Definitions:

Monopolies

A market structure characterized by a single seller, selling a unique product in the market with no close substitutes, leading to limited competition.

MC Equals MR

In economics, the condition where a firm's marginal cost equals its marginal revenue is considered the optimal point for profit maximization.

Horizontal Demand

Horizontal Demand describes a market condition where the demand for a product is exceedingly elastic, indicating that a slight change in price can lead to a significant change in the quantity demanded.

Xerox

A multinational corporation known for its photocopiers, printers, and digital document solutions, symbolizing photocopying.