Critics of the FTC's Ad Substantiation Program Contend

question 95

Multiple Choice

Critics of the FTC's ad substantiation program contend:

• A)ad substantiation has been proven unnecessary as long as the advertising industry is self-regulating
• B)ad substantiation is not needed because most advertisements make very legitimate claims
• C)ad substantiation will result in advertisers resorting to puffery to avoid the need for claim verification
• D)the burden of proof for advertising claims lies with the consumer,not the manufacturer
• E)none of the above is true

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Definitions:

Psychic Energy

A concept in psychoanalytic theory referring to the force or drive behind human behavior, emotions, and thoughts.

Libido

Libido, in psychoanalytic theory, is the energy derived from sexual instincts and desires that drive individual behavior and psychological processes.

Value

The degree of importance or worth attributed to something, which guides people’s choices and behavior, reflecting personal or societal standards.

Personal Unconscious

A term from Jungian psychology, referring to all information that is present within an individual's mind, but not readily accessible to conscious recall.