Which of the Following Is True of the Traffic Department

question 66

Multiple Choice

Which of the following is true of the traffic department in a full-service agency?

• A)It is headed either by an art director or a graphic designer who produces the final artwork for the ad.
• B)It can be located only within the research department and is used to gather information through primary or secondary sources.
• C)It gathers, analyzes, and interprets information that will be useful in developing advertising for the agency's clients.
• D)It may be located in the creative services area of the agency or be a part of media or account management.
• E)It is headed either by a copywriter or a media planner who selects and contracts for space and time in media.

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Definitions:

Masculine-looking

Having physical traits that are traditionally associated with male gender norms and appearances.

Feminine-looking

Refers to physical attributes or appearance commonly associated with traditional female characteristics.

Genetic Male

An individual with one X chromosome and one Y chromosome in the pair of sex chromosomes, leading to the development of male physical characteristics.

Genetic Female

Refers to individuals whose sex chromosomes are XX, typically associated with female sexual and reproductive anatomy.