_____ Specialize in the Development and Management of Sweepstakes, Refund

question 58

Multiple Choice

_____ specialize in the development and management of sweepstakes, refund and rebate offers, and incentive programs.

• A)Sales promotion agencies
• B)Direct-response agencies
• C)Creative boutiques
• D)Interactive agencies
• E)Collateral agencies

---

Definitions:

Sociological Imagination

The ability to see the societal patterns that influence individual and group life.

Social Controversy

A dispute within society over a particular issue or set of issues, often involving differing values, beliefs, and opinions among groups or individuals.

Sociological Imagination

The sociological imagination is the ability to see the relationship between individual experiences and larger social influences, understanding personal issues as part of broader social patterns.

Social Structure

The pattern of social relationships and social institutions that make up society.