Examlex
Source bolsters occur when the target audience reacts favorably to the source and the source generates favorable thoughts.
Integrate Subpersonalities
The process of recognizing and harmonizing various conflicting parts within an individual's personality structure.
Primary Personality
The subpersonality that appears more often than the others in individuals with dissociative identity disorder.
State-dependent Learning
A phenomenon where information learned in a particular state of mind is more easily recalled when in the same state.
Self-hypnosis
A technique involving self-induced hypnotic state, often used for therapeutic purposes, stress relief, or personal development.
Q2: The rationalists of creative advertising argue that<br>A)all
Q9: A two-sided message with a refutational appeal
Q33: The _ is a document that the
Q39: According to the creative process outlined by
Q59: Account planning plays an important role during
Q75: Which of the following is one of
Q75: According to James O.Peckham, which of the
Q113: Superagencies were formed<br>A)because advertisers were disenchanted with
Q121: Those who judge the creativity of an
Q124: The argument by famous advertising man David