Which of the Following Is an Statement About Integrated Marketing

question 99

Multiple Choice

Which of the following is an statement about integrated marketing communications firms?

• A)IMC often results in greater economies of scale.
• B)An agency that has all marketing operations in-house is usually perceived as best in breed.
• C)Having one agency in control of the entire IMC process achieves greater synergy among each of the communications program elements.
• D)One challenge to IMC is a lack of people with the requisite broad perspective and skills to make it work.
• E)IMC agencies make it convenient for the client to coordinate all of its marketing efforts through one agency.

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Definitions:

Empowerment

The process of giving individuals or groups the authority, resources, and opportunity to make decisions and contribute to their own success and the success of their organization.

Shared

Shared, in the context of organizational behavior, refers to resources, responsibilities, or ideas that are collectively used, borne, or developed by a group of people.

Empowering Leadership

Empowering leadership refers to a style where leaders encourage, enable, and motivate employees to take initiative and make decisions in their roles.

Customer Feelings

The emotions and perceptions experienced by customers during or after interacting with a company's products or services.