When a Market Is Segmented Based on Personality, Lifecycles, And/or

question 117

True/False

When a market is segmented based on personality, lifecycles, and/or lifestyles, it is referred to as demographic segmentation.

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Definitions:

Dumb Blonde

A stereotypical and biased notion that unfairly characterizes blonde-haired individuals, particularly women, as being of lower intelligence or superficial.

Asian-Canadian

A term describing Canadians of Asian descent, representing diverse cultures, languages, and histories within Canada.

Natural Athletes

Individuals who possess an innate physical ability or talent for sports and physical activities, often excelling with minimal training.

Internalized Racism

The internalization of racial categorizations into a person’s identity.