Segmenting the Market Based on Consumers' Product or Brand Usage

question 30

True/False

Segmenting the market based on consumers' product or brand usage and the degree of use is an example of behavioristic segmentation.

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Definitions:

Cephalalgia

A medical term referring to pain located in the head, commonly known as a headache.

Cerebral Palsy

A neurological disorder caused by brain damage around the time of birth, affecting movement and muscle tone.

Sensory

Pertaining to the senses or sensation, involving the reception and transmission of stimuli to the central nervous system.

Autonomic

Relating to the autonomic nervous system, which controls involuntary bodily functions such as heartbeat and digestion.