When Coca-Cola Targeted End Consumers Across the Global Market with the Ad

question 39

Multiple Choice

When Coca-Cola targeted end consumers across the global market with the ad campaign that they should "Taste the Feeling" to remind consumers that drinking a Coca-Cola makes everyday moments more special, it was using a

• A)promotional pull strategy.
• B)promotional push strategy.
• C)trade advertising.
• D)price/quality positioning.
• E)direct selling.

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Definitions:

Delegates

Representatives who are chosen or elected to act or speak on behalf of others within a conference, assembly, or other meeting.

Obligation

A duty or commitment to do something or to refrain from doing something, often arising from a contractual agreement or legal requirement.

Beneficiary Rights

The entitlements and protections afforded to individuals who are designated to receive benefits or assets from a trust, estate, or an insurance policy.

Modification

The act of making changes or alterations to a document, contract, or agreement, often requiring mutual consent of involved parties.