The Use of Comparative Advertising Has Become Increasingly More Common

question 105

Multiple Choice

The use of comparative advertising has become increasingly more common.Which of the following positioning strategies does this reflect?

• A)positioning by product user
• B)positioning by product class
• C)positioning by competitor
• D)positioning by price/quality
• E)positioning by cultural symbol

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Definitions:

Political Pluralism

The recognition and acceptance of diversity in political beliefs and ideologies within a society or state.

Legal Pluralism

The existence of multiple legal systems within a single geographic area, where different laws govern different groups of people.

Cross Cultural

Pertaining to or comparing two or more different cultures, analyzing differences and similarities in behaviour, customs, and values.

Individualism/collectivism Dimension

A cultural dimension that measures the degree to which individuals are integrated into groups and societal frameworks.