Which of the Following Is True of a Promotional Pull

question 61

Multiple Choice

Which of the following is true of a promotional pull strategy?

• A)It involves spending very little money on advertising.
• B)Its goal is to create demand among consumers.
• C)It is synonymous with trade advertising.
• D)Its promotional efforts are directed toward retailers.
• E)Its promotional efforts are directed toward wholesalers.

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Definitions:

Engaged Couple

Two individuals who have agreed to marry each other and are in the period between their engagement and marriage.

Video

A recording of moving visual images made digitally or on videotape, often with accompanying sound, used for communication, entertainment, or documentation.

Audio

Pertaining to sound or its reproduction, including the technology and equipment used to record, transmit, and reproduce sound.

Aesthetic Appeal

The quality of being visually attractive or pleasing to the senses.