A Major Reason Why Some Companies Choose to Use an In-House

question 54

Multiple Choice

A major reason why some companies choose to use an in-house agency is to:

• A)maintain creative freshness.
• B)reduce advertising and promotions costs.
• C)reduce the threat of potential lawsuits.
• D)make use of top creative talent.
• E)dissimilate brand management and advertising from under one roof.

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Definitions:

Private Debt

A form of financing from private sources, not listed on public exchanges, and usually provided to private companies or individuals.

General Cash Offer

An issue of securities offered for sale to the general public on a cash basis.

Equity Securities

are financial instruments representative of ownership interests in entities, such as common stocks, that provide a claim on a corporation's assets and earnings.

Investors

Individuals or institutions that allocate capital with the expectation of receiving financial returns.