Which of the Following Best Describes Selective-Demand Advertising

question 127

Multiple Choice

Which of the following best describes selective-demand advertising?

• A)It focuses on creating demand for a specific company's brands.
• B)It is done by retailers or local merchants to encourage consumers to shop at a specific store, use a local service, or patronize a particular establishment.
• C)It focuses on creating demand for an entire industry.
• D)It focuses on targeting individuals who buy or influence the purchase of industrial goods or services for their companies.
• E)It is one of the four Ps of the marketing mix.

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Definitions:

Engaging Consumers

The process of capturing the attention and interest of customers through various marketing and communication strategies to create a meaningful interaction.

Social Media Presence

The measure of how visible and active a brand or individual is on social media platforms.

Consistent

Referring to something that is uniform, stable, and doesn't vary significantly over time, ensuring reliability and predictability.

Reactive

Refers to a response or behavior that is made in reaction to an event or situation rather than initiating change proactively.