A Local Newspaper Published an Article About Pluto Inc

question 130

Multiple Choice

A local newspaper published an article about Pluto Inc.'s latest line of shoes.The shoes were made with used clothing sourced from households across the country.The article also included select photographs and offered consumers a "sneak peek" into the manufacturing process.This form of nonpersonal marketing communication is known as

• A)sales promotion.
• B)digital marketing.
• C)personal selling.
• D)public relations.
• E)publicity.

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Definitions:

Quantitative Approaches

Methods that rely on numerical data and statistical analysis to understand and explain phenomena.

Contingency Thinking

The approach focusing on applying different strategies or decisions based on the specific circumstances or context.

Total Quality Management

An organizational approach focused on improving quality, performance, and customer satisfaction through all team members' continuous efforts.

Evidence-Based Management

Making decisions based on hard facts about what really works.