According to Tom Duncan's Basic Categories of Contact or Touch

question 57

Multiple Choice

According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?

• A)intrinsic touch points
• B)company-created touch points
• C)unexpected touch points
• D)customer-initiated touch points
• E)distributive touch points

---

Definitions:

Marginal Tax Rate

The rate at which an additional dollar of income is taxed, representing the percentage of tax applied to the last dollar earned.

Tax-Free

Tax-free describes goods, transactions, or income that are not subject to taxation by the government.

Taxed

Subjected to a financial charge or levy by a government on income, goods, or activities.

Progressive Tax

A tax system in which the tax rate increases as the taxable amount increases, resulting in those who have higher incomes being taxed at a higher rate.