Sales Promotions Targeted at the Ultimate Users of a Product

question 14

Multiple Choice

Sales promotions targeted at the ultimate users of a product, such as sampling, coupons, contests, or sweepstakes are part of:

• A)consumer-oriented sales promotion.
• B)trade-oriented sales promotion.
• C)buzz promotion.
• D)bait-and-switch sales promotion.
• E)channel-initiated sales promotion.

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Definitions:

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