Which of the Following Is an Area of Focus of Internal

question 23

Multiple Choice

Which of the following is an area of focus of internal analysis?

• A)product/service offering
• B)positioning strategies
• C)competitors
• D)market segments
• E)consumer buying patterns

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Definitions:

Organizational Buying

Organizational buying refers to the decision-making process and purchase activities undertaken by formal organizations to acquire products and services for their own use or production.

Product Benefit

The specific advantage or positive outcome a user can expect from using a product, often a key selling point.

Product Benefits

The advantages or positive outcomes that a user gains from using a product, which can range from functional improvements to emotional satisfaction.

Buying Center

A group of individuals within an organization who are involved in making a purchase decision, each member playing different roles in the process.