When Making Decisions About Media Strategy for International Markets,advertisers Know

question 45

Multiple Choice

When making decisions about media strategy for international markets,advertisers know that _____ can be a problem.

• A)differences in media availability
• B)the gathering of reliable media information such as circulation figures,audience profiles,and costs
• C)restrictions on media usage for advertising
• D)fluctuations in media rates due to unstable currencies and economic conditions
• E)all of the above

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Definitions:

Personal Tax Rate

A rate at which an individual is taxed on their personal income by the government.

Break-Even Point

The production level at which total revenues equal total expenses, and the company or project is not making a profit or a loss.

Fixed Operating Costs

The expense that does not change with the level of production or sales over a short period.

Variable Costs

Costs that vary directly with the level of production or output, such as raw materials and labor expenses.