_____ Is the Sum of All Points of Encounter or Contact

question 16

Multiple Choice

_____ is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.

• A)Brand evangelism
• B)Brand identity
• C)Brand extension
• D)Brand differentiation
• E)Brand engagement

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Definitions:

Adolescent

A young person in the stage of development between childhood and adulthood, typically between the ages of 13 and 19.

Sleep needs

The amount of sleep required by an individual to maintain optimal health and function.

Central nervous system

The part of the nervous system consisting of the brain and spinal cord, responsible for processing sensory information and controlling responses.

Disease process

The biological or pathological conditions and changes that occur in the body as a result of a disease.