The Primary Measure Used in On-Air Testing Is

question 30

Multiple Choice

The primary measure used in on-air testing is:

• A)focus group results.
• B)portfolio analysis.
• C)day-after recall scores.
• D)comprehension and reaction tests.
• E)consumer jury results.

---

Definitions:

Death Rate

The average number of deaths per unit of population over a given period of time.

Ecological Footprint

A measure of how much land and water area a human population requires to produce the resources it consumes and to absorb its wastes, using prevailing technology.

Earth's Surface

The outermost layer of the Earth that includes both land and water bodies.

Demographic Transition

A model that describes the transformation of countries from having high birth and death rates to low birth and death rates as part of economic development.